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Learn and Improve introduction

The Learn and Improve phase begins after the MVP launch and continues until the service is retired. The goal is to continuously monitor, research, test, and improve the service.

What is the Learn and Improve phase?

Once your service launches, it’s important to continually monitor it to make sure it continues to serve the needs of its users. Work on your service is never “finished.”

Without constant improvement, services can become outdated and unable to meet the evolving needs of their users. In the Learn and Improve phase, your goal is to use analytics and user feedback to continuously identify problems faced by your users.

You’ll solve those problems by repeating the earlier phases—research, prototype, build and test—in smaller iterations. Once you identify user problems, you’ll conduct research to understand them. Then you’ll prototype possible solutions, and build and test those solutions.


Resources and help



< Build and Test checklist
Learn and Improve activities >